As a generative AI platform, GovAI excels in its ability to craft, edit, and analyze text, making it a powerful tool for communication and marketing professionals. In this article we'll touch on some example use cases as well as some tips on how to get the most out of GovAI.
Generative Tasks
You can use GovAI to create both internal and external communication copy. Simply instruct GovAI using natural language, just as you would with a human assistant. The more detail you provide, the better GovAI will understand your needs. For more tailored responses, be sure to include:
The topic at hand (ex. we're launching a new city festival celebrating harvest season)
The audience you're targeting (ex. citizens of our town)
The tone you want to strike (ex. celebratory, fun, serious, professional)
The length and format (ex. no longer than 3 paragraphs, use bullet points as necessary)
The type of communication you're producing (ex. community newsletter, social media post, internal bulletin)
Sometimes, the best results are achieved through iteration with GovAI. You can ask GovAI to refine a paragraph, modify the tone, or make any other changes needed, and it will generate a new version of the copy.
Generative example use cases
A community newsletter announcing a festival
Internal bulletin to employees about a new training program
Provide a catchy title for a new initiative
Come up with an analogy to better describe ...
Help with phrasing (ex. provide 3 ways of saying "unfortunately the city program has now expired")
Using this (website link) for a new compost program compose a fun social media post
Start a thought and have GovAI complete it for you (ex. These practices ensure you children are safe on you next visit to the public pool: GovAI will provide the rest)
Operational Tasks
Beyond generating new copy, you can use GovAI for various operational needs. This includes tasks like creating communication plans, developing social media strategies, conducting research, and more. For these tasks, you can instruct GovAI to search the web for sources by simply adding "search the web" to your prompt.
Operational example use cases
Research (ex. What are the best platforms used to engage citizens)
Summarize this bylaw stripping away any jargon (requires file upload)
Create a detailed social media strategy for ...
Analyze the attached communication document for clarity, are there areas of vagueness that could be strengthened (requires file upload)
Outline the steps required for a rebranding project
The examples above are just a small sample of how you can use GovAI in your day-to-day tasks. Below is a video that shows GovAI in action as it creates marketing copy announcing the launch of a new program in a city.